In a groundbreaking achievement, Facebook, the world’s leading social media platform, has reached an unprecedented milestone that no other app has accomplished to date.
According to Meta’s latest quarterly report, Facebook’s monthly user count has now surpassed a staggering 3 billion for the first time. This remarkable figure comes despite concerns over a decline in its popularity among the younger demographic. Evidently, the platform remains the top choice for the majority of people worldwide.
The report further reveals that Meta’s overall app ecosystem, including WhatsApp, Instagram, Messenger, and the newest addition, Threads, now boasts an astounding 3.88 billion monthly users. Essentially, around 50 percent of the global population is actively engaged with Meta’s suite of apps.
The growth trend for Facebook’s user base is also evident in the daily usage statistics. In the period between April and June 2023, the number of daily Facebook users surged to 2.64 billion, a notable increase from the 2.37 billion recorded in the January-March quarter. This upturn marks a significant development for the company, particularly after witnessing a dip in daily users during the final quarter of 2021, which was a first-time occurrence.
A major contributing factor to this upswing in user engagement is attributed to Reels videos. Meta’s apps collectively receive a staggering 200 billion views on Reels videos each day. These short-form videos have captured the attention of users and are undoubtedly a crucial driving force behind the increased usage.
Mark Zuckerberg, the CEO of Meta, expressed his excitement in the report, stating that Threads, their newest app, has also experienced impressive growth. He highlighted the notable progress made and how an unexpectedly large number of users are returning to the apps on a daily basis.