In a move to challenge Twitter’s dominance in the social media sphere, Meta, the parent company of Facebook and Instagram, has recently unveiled its latest application, ‘Threads.’ The app aims to provide a text-based conversation platform that will be seamlessly integrated with Instagram.
During the app’s launch, Mark Zuckerberg, the CEO of Meta, extended a warm welcome and made the inaugural post on Threads. This new venture has garnered significant attention, as within just one hour of its release, over 5 million users created accounts on the platform.
Described as a ‘text-based conversation app,’ Threads serves as a hub for communities to engage in discussions on trending topics anticipated for the following day. The app, currently available as a free service, does not impose any limitations on the number of posts users can view.
With Meta’s considerable influence in the social media landscape, the introduction of Threads poses a formidable challenge to Twitter’s market share. As users embrace this new platform, it remains to be seen how the competition between Meta and Twitter will unfold in the future.